Local SEO case study · Orthodontics
Tustin Orthodontist Local SEO Case Study: 512 Calls In Five Months
The Google Business Profile for this Tustin orthodontic practice produced 512 phone calls between May and September 2026, up 18.0% on the same months of 2025. Calls made up 45% of all profile actions. Over the same five months, average map rank across three tracked searches improved from 15.43 to 11.68 and the listing was viewed 4,268 times, up 58.2%.
Calls Became The Biggest Profile Action
From May to September 2026 the listing generated 512 calls, up 18.0% on the same months of 2025. That is more than direction requests (448) or website clicks (172), and 45% of all 1,132 profile actions. June was the strongest month (read from chart).
Three Searches, Start Versus Now
One card per search. The large figures are the average map position at the first scan and the latest scan, where lower is better. The bar tracks pins ranking 1 to 3, with grey as the starting portion and orange as what was added.
orthodontist
orthodontics for adults
orthodontist near me
Every Measure Moved Forward
Map rows set the first scan against the newest. Profile rows set May to September 2026 against the identical stretch a year earlier.
| Metric | Result | Compared against | Change |
|---|---|---|---|
| Mean map rank, “orthodontist” | 15.81 → 12.31 | Opening vs newest scan | 3.51 spots better |
| Mean map rank, “orthodontics for adults” | 14.03 → 10.45 | Opening vs newest scan | 3.58 spots better |
| Mean map rank, “orthodontist near me” | 16.45 → 12.27 | Opening vs newest scan | 4.18 spots better |
| Mean rank, all three searches | 15.43 → 11.68 | Opening vs newest scan | 3.75 spots better, 24% (calculated) |
| Pins in the top three, three-keyword average | 1.7% → 21% | Opening vs newest scan | Up 19.3 points (calculated) |
| Pins beyond the top 20, three-keyword average | 46% → 27% | Opening vs newest scan | 19.7 points fewer (calculated) |
| Calls from the profile | 512 | Five months, 2026 vs 2025 | +18.0% |
| Business Profile interactions | 1,132 | Five months, 2026 vs 2025 | +18.4% |
| Business Profile views | 4,268 | Five months, 2026 vs 2025 | +58.2% |
| Searches that surfaced the profile | 856 | Five months, 2026 vs 2025 | +49.1% |
| Direction requests from the profile | 448 | Five months, 2026 vs 2025 | +17.9% |
| Website clicks from the profile | 172 | Five months, 2026 vs 2025 | +21.1% |
512 Calls In Five Months
Phone calls from the listing rose 18.0% on the same months of 2025 and made up 45% of all profile actions.
58.2% More Profile Views
Patients opened the listing 4,268 times through Search and Maps.
Fewer Pins Out Of Range
Pins beyond the top 20 fell from 46% to 27% on average across the three keywords.
Identifying details, such as the practice name and its branded searches, are hidden. Per-keyword gains are Local Dominator’s own figures and pin shares are rounded at source. These reports show what changed without crediting any single factor.
Pins beyond the top 20
Where profile views came from
Pin By Pin Across The Service Area
Every scan lays 95 pins across the practice’s catchment, spaced 1.6 km within a 5-mile radius. Each pin shows where the listing placed in Google Maps for a searcher standing at that spot. Green means a top-three placement, while grey means it fell outside the first 20.
| Keyword | Opening scan | Newest scan | Spots gained | Pin mix, opening to newest |
|---|---|---|---|---|
| orthodontist | 15.81 | 12.31 | 3.51 | Top 3: 0% to 19%. Beyond top 20: 52% to 32% |
| orthodontics for adults | 14.03 | 10.45 | 3.58 | Top 3: 2% to 24%. Beyond top 20: 34% to 14% |
| orthodontist near me | 16.45 | 12.27 | 4.18 | Top 3: 3% to 20%. Beyond top 20: 53% to 34% |
“orthodontist” had no pins ranking 1 to 3 in its opening scan, so that start is shown as 0%.
The Head Term Earns Its First Green Pins
The broadest search moved 3.51 places, from 15.81 to 12.31. The opening scan showed no top-three pins at all. The latest scan shows 19% of the grid there, and pins beyond the top 20 fell from 52% to 32%.
Adult Treatment Posts The Biggest Top-Three Jump
Pins ranking 1 to 3 grew from 2% to 24%, a 22-point gain. Pins beyond the top 20 dropped from 34% to 14%, while the mean rank moved 3.58 places, from 14.03 to 10.45.
“Near Me” Delivers The Largest Rank Gain
The highest-intent search improved 4.18 places, the most of the three, moving from 16.45 to 12.27. Pins ranking 1 to 3 rose from 3% to 20%, pins beyond the top 20 fell from 53% to 34%, and rank-one stars now appear near the centre of the map.
More Calls, More Patient Actions
From May to September 2026 the listing delivered 512 calls, 448 direction requests and 172 website clicks, 1,132 interactions in all, from 4,268 views. Each measure finished ahead of the same five months of 2025.
| Metric | May to Sep 2026 | Vs 2025 | Meaning |
|---|---|---|---|
| Profile interactions | 1,132 | +18.4% | Calls plus directions plus website clicks |
| Profile views | 4,268 | +58.2% | 76% came through Google Search (calculated) |
| Searches that surfaced the profile | 856 | +49.1% | Searches in which the listing was shown |
| Phone calls | 512 | +18.0% | 45% of all interactions (calculated) |
| Direction requests | 448 | +17.9% | Patients requesting driving directions to the office |
| Website clicks | 172 | +21.1% | Taps through to the practice website |
Where The Discovery Came From
The profile appeared in 856 searches, up 49.1%, and earned 4,268 views, up 58.2%. The biggest source was Google Search on phones, at 2,139 views (50%).
Search Leads The Way
Google Search supplied 3,229 views (2,139 mobile plus 1,090 desktop), about 76% of the total (calculated).
Maps Adds Reach
Google Maps contributed 1,039 views: 760 on mobile and 279 on desktop.
Phones Do The Finding
Mobile devices accounted for 2,899 views across Search and Maps, roughly 68% (calculated).
Ways To Build On These Gains
Three openings stand out in the data.
1. Adult Treatment Searches
“orthodontics for adults” has the smallest out-of-range share at 14% and 24% of pins in the top three, so it is closest to a fully green grid.
2. The Near Me Search
It posted the largest rank gain at 4.18 places, which makes it a natural keyword to push further for high-intent patients.
3. Calls To Consultations
Pairing the 512 profile calls with call tracking would show how many became booked consultations.
Reading The Numbers
What do High, Med, Low and Out mean above each map?
Where do the combined rank and pin figures come from?
Why compare May to September 2026 with the same months of 2025?
Was the website part of this project?
Why are some search terms blurred?
More proof
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