Local SEO case study · Appliance repair
Cumming Appliance Repair Local SEO Case Study: Map Rank 18.77 to 2.96
On March 23, the search “home appliance repair Cumming” averaged position 18.77 across the service area, with 8% of grid points in the top three. On October 3 the same search averaged 2.96, with 82% of points in the top three. A wider scan on August 3 found all 13 tracked appliance searches at 80% or higher, and the Business Profile recorded 106 calls and 196 direction requests from May to September.
One Search, Two Maps
Both scans use the same 95-point grid around Cumming. The left map is March 23, the right map is October 3. Grey diamonds on the March map mark spots ranked 20 or lower, while green pins and stars on the October map mark positions 1 to 3.
15.81 Places Higher
The average position moved from 18.77 to 2.96, a gain of 15.81 places and an 84% smaller rank number (calculated).
74 More Points In The Top Three
Top-three coverage climbed from 8% to 82%, roughly 10x the share of grid points (calculated).
Rank-One Stars At The Centre
The October map shows first-place stars clustered across the middle of the grid, backed by green pins around the edges for 82% total top-three coverage.
Thirteen Searches, One Pattern
A separate August 3 scan checked 13 searches that customers use to find appliance repair, from broad service terms to individual appliances. The big number is the average map rank, where 1 is the best. The percentage and bar show the share of the 95 grid points where the listing ranked first, second or third.
90% On Average
Across the 13 searches, the mean top-three coverage was 90% (calculated).
Rank 1.86 On Average
The mean of the 13 average ranks is 1.86, and 11 of 13 searches averaged better than 2.00 (calculated).
98% On The Core Term
“Appliance repair service” averaged 1.45 with 98% of points in the top three, the strongest scan of the set.
Every Measure, One Table
Map rows come from Local Dominator geo-grid scans. Profile rows come from the Google Business Profile dashboard for May to September 2026.
| Measure | Figure | Basis | Detail |
|---|---|---|---|
| Average map rank, “home appliance repair Cumming” | 18.77 → 2.96 | Mar 23 vs Oct 3, 2026 | 15.81 places higher |
| Top-three grid coverage, same search | 8% → 82% | Mar 23 vs Oct 3, 2026 | +74 points |
| Average map rank, “appliance repair service” | 1.45 | Aug 3, 2026 scan | 98% top three |
| Average map rank, 13 keywords | 1.86 | Aug 3, 2026 scan | Mean of 13 scans (calculated) |
| Top-three coverage, 13 keywords | 90% | Aug 3, 2026 scan | Mean of 13 scans (calculated) |
| Keywords with 80%+ top-three coverage | 13 of 13 | Aug 3, 2026 scan | Range 80% to 98% |
| Business Profile interactions | 491 | May to Sep 2026 | Calls, directions, website clicks, chat |
| Phone calls from the profile | 106 | May to Sep 2026 | Customers calling the shop directly |
| Direction requests | 196 | May to Sep 2026 | People asking Google for a route |
| Website clicks from the profile | 181 | May to Sep 2026 | Visits sent from the listing to the site |
| Chat clicks | 8 | May to Sep 2026 | Chats started from the listing |
| People who viewed the profile | 2,799 | Discovery report | Google Search and Maps |
Calculated rows are simple arithmetic on the scan figures shown on this page. The discovery report screenshot does not display its reporting dates.
All 13 Maps, Scan By Scan
Every scan samples 95 spots across a 5-mile radius, spaced 1.6 km apart. The number on a pin is the listing’s Google Maps rank from that spot.
Broad And Near-Me Searches
The four widest searches returned average ranks between 1.45 and 1.69, with 94% to 98% of points in the top three.
Appliance-By-Appliance Searches
Dryer, oven, washer, refrigerator and dishwasher searches each held 88% or more top-three coverage, with average ranks from 1.57 to 1.84.
Cumming City Searches
City-named searches showed 80% to 86% top-three coverage on August 3. The home-city keyword went on to average 2.96 with 82% coverage in the October scan.
Searchers Became Callers And Visitors
From May to September 2026 the listing recorded 491 interactions. Customers phoned, asked for directions, opened the website and started chats straight from the profile.
Total profile interactions, May to September 2026
Phone calls placed from the profile
Direction requests, a sign of customers heading to the shop
Website clicks sent from the profile
Chat clicks started from the profile
People who viewed the profile in the discovery report
Where profile views came from
1,591 views came from Google Search on phones, 595 from Search on desktop, 444 from Maps on phones and 169 from Maps on desktop.
September snapshot
September figures are read from the monthly points on the dashboard charts.
The 491 total equals the sum of 106 calls, 196 direction requests, 181 website clicks and 8 chat clicks.
What The Map Position Means For A Repair Shop
Appliance breakdowns are urgent, and customers usually choose from the first names they see on the map. These results show where the listing now sits when they look.
First Glance Visibility
On the three broadest searches, the listing averaged between 1.45 and 1.52, so a customer scanning the map sees it at or near the top from most spots in the service area.
Every Appliance Covered
Washer, dryer, oven, refrigerator and dishwasher searches all kept 88%+ top-three coverage, so the listing is visible whichever machine has failed.
Reach Beyond The City
“Appliance repair service Georgia” averaged 1.69 with 94% coverage, showing strength for wider wording as well as city searches.
Where The Numbers Come From
Map Positions
Local Dominator geo-grid scans: one comparison for “home appliance repair Cumming” (March 23 and October 3, 2026) and 13 keyword scans on August 3, 2026. Each scan uses 95 points, 1.6 km apart, inside a 5-mile radius.
Profile Activity
Google Business Profile performance data for May to September 2026, plus a discovery report with 2,799 profile views and the device and platform mix.
Project Scope
This engagement centred on Google Business Profile management. The page reports map rankings and profile activity, and it makes no website SEO claims.
Reported ranks are geo-grid map positions from Local Dominator. All screenshots were supplied by the project owner.
Questions About These Results
What does a top-three pin mean for a customer on their phone?
How do the March to October comparison and the August scans fit together?
Which appliances do the tracked searches cover?
What is included in the 491 profile interactions?
How large is each geo-grid scan?
Does this page claim website SEO results?
Why is the business not named?
More proof
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