Case study · LASIK & eye care
LASIK Clinic Local SEO Case Study
Real before and after map ranking scans for LASIK clinics in six US and Canadian markets. See how average rank and share of local voice moved, search by search, for the term patients actually use.
How to read the results
Three Numbers, One Story
Each scan drops a grid of points over the map and checks where the clinic ranks when someone searches from that exact spot. The left image is the starting point and the right image is the result.
Average Rank
The clinic's mean position across every grid point. Lower is better. Moving from 8 to 3 means a patient standing almost anywhere in the city now sees the clinic near the top.
Share Of Local Voice
The percentage of grid points where the clinic appears among the top local results. Higher is better, and 100% means it showed up everywhere on the grid.
The Grid Itself
Green points are strong positions and red points mean the clinic is far down the list or missing. A patch of green spreading outward is the visual proof that visibility is growing.
Grid size, radius and scan date can differ slightly between the two scans in a pair. Each pair is shown exactly as captured.
San Antonio
LASIK Clinic in San Antonio
A LASIK and cataract surgery clinic in San Antonio. These scans cover a 1,225 square mile area, so they measure visibility across the whole metro, not just the streets around the clinic.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “cataract surgery san antonio” | 4.61 → 2.09 | 52.66% → 86.98% | Jan 2025 to Oct 2025 |
| “lasik san antonio” | 3.17 → 2.08 | 69.82% → 85.21% | Jan 2025 to Oct 2025 |
| “lasik” | 6.43 → 3.72 | 33.14% → 59.76% | Jan 2025 to Oct 2025 |
Ottawa
Laser Vision Correction Clinic in Ottawa
A laser vision correction clinic in Ottawa. All three head-term searches ended at a 100% share of local voice, meaning the clinic showed up in the top results at every grid point.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 3.51 → 1.49 | 45.68% → 100% | Feb 2023 to Jun 2023 |
| “lasik” | 3.95 → 1.64 | 7.41% → 100% | Feb 2023 to Jun 2023 |
| “lasik surgery” | 3.57 → 1.56 | 41.98% → 100% | Feb 2023 to Jun 2023 |
San Francisco
Multi-Location LASIK Clinic in San Francisco
A multi-location LASIK clinic in San Francisco, a large, competitive metro market. Both scans show the clinic strengthening across the city grid.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 4.11 → 2.52 | 61.73% → 80.25% | Oct 2024 to Apr 2025 |
| “lasik” | 3.26 → 2.62 | 70.37% → 82.72% | Sep 2024 to Jan 2025 |
Grand Rapids
Multi-Location LASIK Clinic in Grand Rapids
A multi-location LASIK clinic in Grand Rapids that started with almost no share of local voice. Across three searches it moved from about 1% to between 92% and 100%.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik” | 4.86 → 1.44 | 1.23% → 96.3% | Apr 2023 to Jul 2023 |
| “lasik near me” | 4.79 → 1.48 | 1.23% → 100% | Jul 2023 to Mar 2024 |
| “lasik eye surgery” | 4.72 → 1.95 | 1.23% → 92.59% | Jul 2023 to Mar 2024 |
Indianapolis
LASIK Clinic in Indianapolis
A LASIK clinic in Indianapolis starting from a very weak position, with average ranks near 8 or 9 and almost no share of local voice. Across three searches, the average rank fell to about 3.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik indy” | 8.16 → 2.92 | 1.23% → 56.79% | Jul 2024 to Sep 2025 |
| “lasik indianapolis” | 8.55 → 3.48 | 1.23% → 49.38% | Jul 2024 to Jun 2025 |
| “lasik near me” | 8.78 → 3.07 | 6.17% → 54.32% | Aug 2024 to Oct 2025 |
Kansas City
Multi-Location LASIK Clinics in Kansas City
Multi-location LASIK clinics across the Kansas City metro. The clinic was barely visible for the broad term "lasik", with an average rank of 9.47 and a 2% share of local voice, and reached a 70% share within about five weeks in the scan pair shown.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 5.37 → 2.97 | 49.59% → 79.56% | Dec 2023 to May 2024 |
| “lasik near me” | 9.54 → 3.56 | 4% → 68.89% | Mar 2024 to May 2025 |
| “lasik” | 9.47 → 2.87 | 2.22% → 70.22% | Feb 2024 to Apr 2024 |
Beyond LASIK
Dental Clinic: The Same Playbook In A Different Niche
The same approach works outside eye care. This dental clinic went from an average rank of 11.18 for "dentist near me", with a 3.7% share of local voice, to an average of 3.82 and a 60% share within a year.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “dentist near me” | 11.18 → 3.82 | 3.7% → 60.49% | May 2024 to May 2025 |
| “invisalign wheeling” | 8.83 → 3.06 | 1.23% → 67.9% | Jan 2024 to Jan 2025 |
| “invisalign” | 9.20 → 3.45 | 1.23% → 53.09% | Jan 2024 to Jan 2025 |
What sits behind results like these
The Work Is Consistent, Month After Month
Medical local SEO is competitive and trust-heavy, so it is won by doing the fundamentals well and doing them every month. These campaigns draw on the same building blocks we publish for every partner.
Google Business Profile Management
Category and service setup, posts, Q&A, photos and review management for every clinic location.
Citation Building
Accurate, consistent listings on the directories that matter for healthcare and local search.
Location Pages
Hyper-local service and location pages for each city and each procedure a clinic offers.
Foundational Links
Local and industry links that build the authority a competitive medical market demands.
Google Stacking
Google-property support content that strengthens the Business Profile and the pages behind it.
Reporting You Can Show
Local Falcon grid tracking in every monthly report, under your brand, so your client sees progress like this.
These scans are real, but rankings vary by market and competition. Results are not a guarantee of any specific position.
FAQ
LASIK Case Study Questions
Are these real client results?
What do average rank and share of local voice mean?
How long did these results take?
Do you guarantee LASIK clinic rankings?
What services produced these results?
Can you do this for my agency's medical or LASIK clients?
Want Results Like These For Your Clients?
Book a partner call and we will show you where a clinic ranks today and what a realistic 6-month plan looks like.