LASIK SEO · Case study
LASIK SEO Case Study: Real Map Ranking Results
Real before and after map ranking scans from our LASIK SEO campaigns for clinics in six US and Canadian markets. See how average rank and share of local voice moved, search by search, for the terms patients actually use.
What is LASIK SEO?
LASIK SEO Is Won In The Map Pack
LASIK SEO is the work of getting a LASIK or refractive surgery clinic found by patients searching for the procedure: in the Google Maps 3-pack, in the organic results and in AI answers.
LASIK is an elective, high-value procedure, so patients research carefully. They search broad terms like “lasik” and “lasik near me”, compare surgeons, read reviews and check credentials before they book a consultation. The clinics that appear at the top of the map, everywhere across the metro, get most of those consultations.
That is why every result on this page is measured with a map ranking grid: it shows how visible a clinic is to patients searching from every part of the city, not just the streets around the office.
What makes LASIK SEO different
- Patients compare several clinics before booking, so reviews and surgeon credentials carry extra weight.
- Medical content is held to a higher trust standard by Google, so accuracy and clear authorship matter.
- Broad searches like “lasik” cover a whole metro, so visibility has to reach far beyond the clinic.
- Many practices have several locations, and each one needs its own profile and page.
How to read the results
Three Numbers, One Story
Each scan drops a grid of points over the map and checks where the clinic ranks when someone searches from that exact spot. The left image is the starting point and the right image is the result.
Average Rank
The clinic's mean position across every grid point. Lower is better. Moving from 8 to 3 means a patient standing almost anywhere in the city now sees the clinic near the top.
Share Of Local Voice
The percentage of grid points where the clinic appears among the top local results. Higher is better, and 100% means it showed up everywhere on the grid.
The Grid Itself
Green points are strong positions and red points mean the clinic is far down the list or missing. A patch of green spreading outward is the visual proof that visibility is growing.
Grid size, radius and scan date can differ slightly between the two scans in a pair. Each pair is shown exactly as captured.
San Antonio
LASIK Clinic in San Antonio
A LASIK and cataract surgery clinic in San Antonio. These scans cover a 1,225 square mile area, so they measure visibility across the whole metro, not just the streets around the clinic.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “cataract surgery san antonio” | 4.61 → 2.09 | 52.66% → 86.98% | Jan 2025 to Oct 2025 |
| “lasik san antonio” | 3.17 → 2.08 | 69.82% → 85.21% | Jan 2025 to Oct 2025 |
| “lasik” | 6.43 → 3.72 | 33.14% → 59.76% | Jan 2025 to Oct 2025 |
Ottawa
Laser Vision Correction Clinic in Ottawa
A laser vision correction clinic in Ottawa. All three head-term searches ended at a 100% share of local voice, meaning the clinic showed up in the top results at every grid point.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 3.51 → 1.49 | 45.68% → 100% | Feb 2023 to Jun 2023 |
| “lasik” | 3.95 → 1.64 | 7.41% → 100% | Feb 2023 to Jun 2023 |
| “lasik surgery” | 3.57 → 1.56 | 41.98% → 100% | Feb 2023 to Jun 2023 |
San Francisco
Multi-Location LASIK Clinic in San Francisco
A multi-location LASIK clinic in San Francisco, a large, competitive metro market. Both scans show the clinic strengthening across the city grid.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 4.11 → 2.52 | 61.73% → 80.25% | Oct 2024 to Apr 2025 |
| “lasik” | 3.26 → 2.62 | 70.37% → 82.72% | Sep 2024 to Jan 2025 |
Grand Rapids
Multi-Location LASIK Clinic in Grand Rapids
A multi-location LASIK clinic in Grand Rapids that started with almost no share of local voice. Across three searches it moved from about 1% to between 92% and 100%.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik” | 4.86 → 1.44 | 1.23% → 96.3% | Apr 2023 to Jul 2023 |
| “lasik near me” | 4.79 → 1.48 | 1.23% → 100% | Jul 2023 to Mar 2024 |
| “lasik eye surgery” | 4.72 → 1.95 | 1.23% → 92.59% | Jul 2023 to Mar 2024 |
Indianapolis
LASIK Clinic in Indianapolis
A LASIK clinic in Indianapolis starting from a very weak position, with average ranks near 8 or 9 and almost no share of local voice. Across three searches, the average rank fell to about 3.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik indy” | 8.16 → 2.92 | 1.23% → 56.79% | Jul 2024 to Sep 2025 |
| “lasik indianapolis” | 8.55 → 3.48 | 1.23% → 49.38% | Jul 2024 to Jun 2025 |
| “lasik near me” | 8.78 → 3.07 | 6.17% → 54.32% | Aug 2024 to Oct 2025 |
Kansas City
Multi-Location LASIK Clinics in Kansas City
Multi-location LASIK clinics across the Kansas City metro. The clinic was barely visible for the broad term "lasik", with an average rank of 9.47 and a 2% share of local voice, and reached a 70% share within about five weeks in the scan pair shown.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “lasik eye surgery” | 5.37 → 2.97 | 49.59% → 79.56% | Dec 2023 to May 2024 |
| “lasik near me” | 9.54 → 3.56 | 4% → 68.89% | Mar 2024 to May 2025 |
| “lasik” | 9.47 → 2.87 | 2.22% → 70.22% | Feb 2024 to Apr 2024 |
LASIK SEO keywords
The Searches We Tracked, Grouped
These are the LASIK searches behind the 17 scans on this page, grouped by search term. City-specific searches such as “lasik san antonio” and “lasik indy” are combined into one row.
| Search term | Scans (markets) | Average rank | Share of local voice |
|---|---|---|---|
| “lasik” | 5 (San Antonio, Ottawa, San Francisco, Grand Rapids, Kansas City) | 5.59 → 2.46 | 22.9% → 81.8% |
| “lasik eye surgery” | 4 (Ottawa, San Francisco, Grand Rapids, Kansas City) | 4.43 → 2.23 | 39.6% → 88.1% |
| “lasik + city” | 3 (San Antonio, Indianapolis) | 6.63 → 2.83 | 24.1% → 63.8% |
| “lasik near me” | 3 (Grand Rapids, Indianapolis, Kansas City) | 7.70 → 2.70 | 3.8% → 74.4% |
| “cataract surgery + city” | 1 (San Antonio) | 4.61 → 2.09 | 52.7% → 87% |
| “lasik surgery” | 1 (Ottawa) | 3.57 → 1.56 | 42% → 100% |
Beyond LASIK
Dental Clinic: The Same Playbook In A Different Niche
The same approach works outside eye care. This dental clinic went from an average rank of 11.18 for "dentist near me", with a 3.7% share of local voice, to an average of 3.82 and a 60% share within a year.
| Search term | Average rank | Share of local voice | Period |
|---|---|---|---|
| “dentist near me” | 11.18 → 3.82 | 3.7% → 60.49% | May 2024 to May 2025 |
| “invisalign wheeling” | 8.83 → 3.06 | 1.23% → 67.9% | Jan 2024 to Jan 2025 |
| “invisalign” | 9.20 → 3.45 | 1.23% → 53.09% | Jan 2024 to Jan 2025 |
The LASIK SEO playbook
The LASIK SEO Work Behind These Results
LASIK SEO is competitive and trust-heavy, so it is won by doing the fundamentals well every month. These campaigns use the same core services we deliver for every partner, adapted to how LASIK patients search and choose a surgeon.
The Right Profile Categories
Google Business Profile categories that match what the clinic actually offers, such as LASIK surgeon, ophthalmologist or eye care center, with every procedure listed as a service, plus posts, photos and Q&A for every location.
A Page For Every Procedure
Dedicated pages for LASIK and the other procedures a clinic offers, such as PRK, SMILE, ICL or cataract surgery, each answering the questions patients ask before a consultation.
Location Pages That Earn Trust
A page for each clinic location and the areas it serves, with the surgeons who practice there, directions and local proof.
Reviews Handled Carefully
A steady flow of genuine patient reviews, with replies that never confirm someone is a patient or mention their treatment.
Citations, Links And Stacking
Accurate listings on healthcare and local directories, foundational links and Google-property support content that build authority in competitive metros.
Grid Tracking Every Month
Local Falcon scans for the clinic's key LASIK searches in every monthly report, under your agency's brand.
These scans are real, but rankings vary by market and competition. Results are not a guarantee of any specific position.
FAQ
LASIK SEO Questions
What is LASIK SEO?
Which keywords matter most in LASIK SEO?
How is LASIK SEO different from general medical SEO?
Are these real client results?
What do average rank and share of local voice mean?
How long does LASIK SEO take?
Do you guarantee LASIK clinic rankings?
What services produced these results?
Can you do LASIK SEO for my agency's clients?
Want Results Like These For Your Clients?
Book a partner call and we will show you where a clinic ranks today and what a realistic 6-month plan looks like.