Local SEO case study · Pest control
New Bern Pest Control Company Local SEO Case Study: Calls Up 71.9%
An exterminator serving New Bern, North Carolina was followed for four months through geo-grid scans, Business Profile reports and Search Console. All five tracked keywords now rank higher on the local map. The average grid rank went from 2.97 to 1.74, and an average of 98% of pins now land in the top three.
Results at a glance
Every Keyword Moved Up
Map rows compare the first grid scan with the most recent one. Profile rows compare May to September 2026 with the same months of 2025. Search rows set Search Console’s June to September window beside February to May.
| Measure | Figure | Basis | Movement |
|---|---|---|---|
| Average grid rank for “Pest control New Bern” | 4.06 → 1.83 | First vs latest scan | 2.23 places higher |
| Average grid rank for “local pest control company” | 2.42 → 1.64 | First vs latest scan | 0.78 places higher |
| Average grid rank for “pest control company” | 2.30 → 1.70 | First vs latest scan | 0.59 places higher |
| Average grid rank for “pest control near me” | 3.36 → 1.75 | First vs latest scan | 1.61 places higher |
| Average grid rank for “Pest control service” | 2.69 → 1.78 | First vs latest scan | 0.91 places higher |
| Average rank, all five keywords | 2.97 → 1.74 | First vs latest scan | 1.23 places higher, 41% (calculated) |
| Pins in the top 3, five-keyword average | 70% → 98% | First vs latest scan | +28 percentage points (calculated) |
| Business Profile views | 2,576 | May to Sep 2026 vs 2025 | +43.3% |
| Searches that surfaced the profile | 359 | May to Sep 2026 vs 2025 | +172.0% |
| Calls from the profile | 110 | May to Sep 2026 vs 2025 | +71.9% |
| Website clicks from the profile | 208 | May to Sep 2026 vs 2025 | +79.3% |
| Organic search clicks | 10 → 102 | Feb to May vs Jun to Sep 2026 | About 10x (calculated) |
| Organic search impressions | 2.35K → 16.7K | Feb to May vs Jun to Sep 2026 | About 7x (calculated) |
| Average click-through rate | 0.4% → 0.6% | Feb to May vs Jun to Sep 2026 | +0.2 points |
| Impressions in Google AI features | 8 → 310 | Feb to May vs Jun to Sep 2026 | Beta data, impressions only |
10x The Organic Clicks
Search Console clicks went from 10 to 102 against the previous four months.
7x The Search Impressions
The site appeared in Google 16.7K times, up from 2.35K.
+79.3% Website Clicks
The Business Profile sent 208 visits to the website, compared with the same months of 2025.
The business name, website address and brand-name searches are left out on purpose. Screenshots show observed changes and do not isolate a single cause.
Geo-grid detail
The Map, Pin By Pin
Each scan drops 64 pins across the service area, spaced 0.8 km apart inside a 2.5 mile radius. A pin’s number is the listing’s Google Maps rank from that spot. Green pins are positions 1 to 3.
| Keyword | First scan | Latest scan | Places gained | Pin mix, first to latest |
|---|---|---|---|---|
| Pest control New Bern | 4.06 | 1.83 | 2.23 | Top 3: 38% to 94%. Mid: 63% to 6% |
| local pest control company | 2.42 | 1.64 | 0.78 | Top 3: 86% to 100%. Mid: 14% to none |
| pest control company | 2.30 | 1.70 | 0.59 | Top 3: 88% to 98%. Mid: 13% to 2% |
| pest control near me | 3.36 | 1.75 | 1.61 | Top 3: 53% to 98%. Mid: 47% to 2% |
| Pest control service | 2.69 | 1.78 | 0.91 | Top 3: 83% to 98%. Mid: 17% to 2% |
Gain figures are those reported by Local Dominator. Pin shares are rounded in the source. No pin in any scan fell below 10th place or out of the results.
Grid 1 of 5
The City Search Turns Green
Top-three pins climbed from 38% to 94%, a 56-point gain, and mid-page pins shrank from 63% to 6%. Rank-one stars now fill the center of the grid.
Grid 2 of 5
All 64 Pins Inside The Top Three
Coverage reached 100%, up from 86%. The 14% of pins that once sat mid-page now rank first, second or third, and first-place stars gather around the middle.
Grid 3 of 5
A Strong Search Gets Stronger
Average rank improved 0.59 places, and top-three pins grew from 88% to 98%. First-place markers spread outward from the center of town.
Grid 4 of 5
Near Me Almost Doubles Its Top-Three Reach
Top-three pins went from 53% to 98%, and the mid-page share fell from 47% to 2%. This was the second-largest rank gain, at 1.61 places.
Grid 5 of 5
Service Searches Follow The Same Path
Top-three pins rose from 83% to 98%, a 15-point gain. Only one pin on the east edge sits outside the top three.
Google Business Profile
More Views, More Calls And Clicks
May to September 2026 brought 2,576 profile views and 538 interactions, among them 110 phone calls and 208 website clicks. Each figure rose against the same five months of 2025.
| Profile measure | May to Sep 2026 | Versus 2025 | Trend read from the chart |
|---|---|---|---|
| Profile interactions | 538 | +30.6% | Calls, directions and website clicks combined |
| Profile views | 2,576 | +43.3% | 68% came through Google Search on mobile |
| Searches that surfaced the profile | 359 | +172.0% | Four of the five leading terms were generic |
| Phone calls | 110 | +71.9% | From about 10 in June to about 30 in September |
| Website clicks | 208 | +79.3% | 46 in September, up from about 15 in May |
Calls Keep Building
Monthly phone calls grew from about 10 in June to about 30 in September, and website clicks reached 46 that month.
How People Found The Listing
The profile surfaced in 359 searches, a 172% jump, and drew 2,576 views. Phones carried most of the discovery: Google Search on mobile alone supplied 1,747 views (68%).
Generic Searches Lead
“pest control new bern nc” surfaced the listing 249 times, followed by “exterminator near me” (35), “pest control near me” (34) and “exterminator new bern nc” (18). The fourth entry, a brand-name search, is blurred.
Search And Maps Both Contribute
Besides the 1,747 mobile search views, desktop search added 555 (22%), Maps on mobile 152 (6%) and Maps on desktop 122 (5%).
Google Search Console
Organic Search Opened Up
June 1 to September 30 delivered 102 clicks and 16.7K impressions, against 10 clicks and 2.35K impressions in the four months before. That is roughly ten times the clicks and seven times the impressions.
| Window | Clicks | Impressions | CTR |
|---|---|---|---|
| Feb 1 to May 31, 2026 (previous four months) | 10 | 2,350 | 0.4% |
| Jun 1 to Sep 30, 2026 (campaign) | 102 | 16,700 | 0.6% |
Figures come straight from the Search Console comparison. Impressions are shown as the rounded values the report displays.
Clicks by month
Clicks by device
Mobile delivered 63 of 120 clicks (53%).
Ten Times The Clicks
Organic clicks went from 10 to 102. September alone brought 31, three times the 10 recorded across the whole of May.
Clicks Convert Better
Average click-through rate rose from 0.4% to 0.6% while impressions grew sevenfold, so more searchers chose the site.
What people searched
Searches Where The Site Reached Page One
Query detail covers every recorded day, April 11 to October 10, 2026. Google lists 688 searches in the export, worth 14.7K of the 20.1K impressions, and brand-name searches are left out.
| Search | Impressions | Avg position |
|---|---|---|
| pest control new bern nc | 1,414 | 9.99 |
| mosquito control new bern | 863 | 9.30 |
| pest control near me | 536 | 8.79 |
| pest control | 343 | 7.11 |
| pest management near me | 225 | 5.98 |
| termite treatment new bern | 210 | 9.81 |
| exterminator services near me | 181 | 6.62 |
| bed bug exterminator newbern | 154 | 9.38 |
| bed bug treatment new bern | 149 | 8.09 |
| pest control services | 134 | 8.00 |
| pest maintenance | 123 | 7.02 |
Rows are non-brand searches from the Search Console query export, all averaging position 10 or better. Impressions and positions are copied from the export.
Page-One Breadth
307 non-brand searches averaged position 10 or better, together worth 6,067 impressions.
Near Me Demand
194 “near me” searches logged 2,930 impressions at an average position of 9.8.
Local Wording
60 searches naming New Bern produced 7,324 impressions, a clear sign of local intent.
Landing pages and visitors
Where The Clicks Landed
Same April 11 to October 10 window, 120 clicks in total across the site.
| Page | Clicks | Impressions | CTR |
|---|---|---|---|
| Home page | 69 | 14,640 | 0.47% |
| Contact page, reached from the Business Profile link | 10 | 452 | 2.21% |
| Wildlife removal service page | 10 | 591 | 1.69% |
| Services overview | 9 | 1,923 | 0.47% |
| Contact page | 8 | 2,341 | 0.34% |
Guides Ranking In The Top Ten
Four educational posts average a top-ten position and have already earned clicks or impressions.
| Guide | Clicks | Impressions | Avg position |
|---|---|---|---|
| Pest control cost in New Bern | 1 | 79 | 4.16 |
| Local vs national pest control | 0 | 18 | 5.22 |
| Emergency vs scheduled pest control | 1 | 53 | 6.06 |
| One-time vs ongoing pest control | 2 | 44 | 7.09 |
Profile Link Works Hard
The tagged contact page turned 2.21% of impressions into clicks, the best rate of any page with five or more clicks.
Local Searchers
The United States supplied 111 of 120 clicks (93%), so the audience matches the service area.
Service Pages Earn Visits
The wildlife removal page drew 10 clicks at a 1.69% click-through rate, more than three times the home page’s rate.
AI-powered results
Appearing In Google’s AI Features
The beta Generative AI features report counts 310 impressions from June 1 to September 30, 2026, up from 8 in the four months before. These are impressions only. They do not prove a citation, visit or call.
What next
Momentum To Build On
The data points to three places where the current gains can grow further.
1. Mosquito Season Reach
“mosquito control new bern” already logs 863 impressions at an average position of 9.3, a ready audience for more visits.
2. Near Me Strength
The “pest control near me” grid sits at 98% top-three pins, and the same search shows 536 organic impressions at position 8.8.
3. Call Tracking
Profile calls grew from about 10 to about 30 a month. Adding call and form tracking would link that growth to booked jobs.
Quick answers
Reading The Numbers
How does a geo-grid scan work?
What is a top-three pin?
Why are profile figures compared with 2025?
Why does the page use two Search Console time frames?
Why is the business name left out?
More proof
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In four months this New Bern exterminator averaged 98% top-three pins across five keywords. If your agency supports pest control or other home-service brands, let’s talk about delivering their local SEO under your name.