Case study · Roofing & home services
Roofing Company Local SEO Case Study
A Columbia roofing company moved up on all four of its highest-intent map searches in about six weeks. Here are the real before and after ranking scans, search by search.
The result
Every Search Improved, Every Ring Got Greener
Each scan places 94 points across a 5-mile radius and records where the roofer ranks from each one. Between February 17 and March 31, 2026, the average rank improved for all four searches, with the biggest gain of 1.83 positions on “roof repair near me”.
| Search term | Average rank | High band | Low band |
|---|---|---|---|
| “emergency roof repair near me” | 4.10 → 2.93 (1.17 better) | 51% → 70% | 5% → 0% |
| “roof repair near me” | 5.22 → 3.39 (1.83 better) | 48% → 67% | 12% → 4% |
| “roof replacement near me” | 4.09 → 2.84 (1.25 better) | 56% → 73% | 7% → 3% |
| “roofing contractor near me” | 5.41 → 3.74 (1.67 better) | 49% → 64% | 15% → 5% |
Average rank: lower is better. High band: share of grid points with strong map positions. Low band: share with weak positions. Scans: February 17, 2026 and March 31, 2026.
The scans
Before And After, Search By Search
Left is the starting scan on February 17, 2026. Right is the follow-up on March 31, 2026. The wall of red and orange on the east side of the map shrinks and the green core expands.
Why roofing is a good fit for local SEO
High-Ticket Jobs, Searched On A Phone
People search “roof repair near me” when a leak or storm damage is already happening, and they usually call the first credible result. That makes map pack visibility one of the highest-value assets a roofing company has.
Emergency Intent
Emergency and repair searches come from owners who need help now, so ranking well converts into calls fast.
Big Ticket Value
One replacement job is worth far more than a typical service call, so a few extra leads pay for the campaign.
Radius Matters
Roofers serve a wide area. Grid scans show whether you win only near the office or across the whole territory.
What sits behind results like this
The Building Blocks, Delivered Under Your Brand
Google Business Profile Management
Categories, services, posts, Q&A, photos and review management.
Citation Building
Consistent listings that reinforce the business name, address and phone number.
Location Pages
Service and city pages for the towns a roofer wants to win.
Foundational Links
Local links that build the authority behind competitive searches.
Google Stacking
Supporting content on Google properties that boosts the profile and site.
Transparent Reporting
Grid tracking and a monthly report your client can see, under your brand.
Results are from a real campaign and vary by market and competition. They are not a guarantee of any specific ranking.
FAQ
Roofing Case Study Questions
Is this a real roofing company?
How fast did the roofing rankings improve?
What is a geo-grid ranking scan?
What do High, Med and Low mean?
Do you guarantee map pack rankings for roofers?
Can you run this for my agency's contractor clients?
Have A Roofer Or Contractor Client To Win?
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