Local SEO case study · Home remodeling and construction
San Juan Capistrano Remodeler Local SEO Case Study: Map Rank Up 56% in 5 Months
At the first scan, the two “near me” searches left most of the service area grey. By the latest scan, the same maps showed green and amber pins across the core of the grid. Average rank across three keywords moved from 15.15 to 6.59, the home-city search reached 2.78 with 75% of pins in the top three, and Google Business Profile views grew 32.8% to 1,692. On the website side, organic clicks rose 26.2% and average search position gained 5.0 places.
Three Searches, Three Climbs
One card per tracked keyword. The large figures are the average Google Maps rank across the grid, where 1 is the best possible. The bar underneath shows how many pins sit in the top three: grey is the starting share and orange is the share added since.
home remodeling contractors near me
remodeler San Juan Capistrano
home remodeler near me
Every Report Points The Same Direction
Map rows compare the opening scan with the latest one. Profile rows put May to September 2026 next to the same months of 2025. Search rows compare Search Console’s last six months with the six months before that.
| Measure | Figure | Basis | Movement |
|---|---|---|---|
| Average grid rank for “home remodeling contractors near me” | 18.45 → 8.16 | Baseline vs latest scan | 10.30 places higher |
| Average grid rank for “remodeler San Juan Capistrano” | 8.55 → 2.78 | Baseline vs latest scan | 5.77 places higher |
| Average grid rank for “home remodeler near me” | 18.45 → 8.83 | Baseline vs latest scan | 9.63 places higher |
| Average rank, all three keywords | 15.15 → 6.59 | Baseline vs latest scan | 8.56 places higher, 56% (calculated) |
| Pins in the top three, three-keyword average | 20% → 43% | Baseline vs latest scan | More than double (calculated) |
| Pins not found in the top 20, three-keyword average | 56% → 11% | Baseline vs latest scan | 45 points fewer (calculated) |
| Business Profile views | 1,692 | May to Sep 2026 vs 2025 | +32.8% |
| Business Profile interactions | 365 | May to Sep 2026 vs 2025 | +2.2% |
| Website clicks from the profile | 107 | May to Sep 2026 vs 2025 | +8.1% |
| Organic search clicks | 126 → 159 | Previous vs last 6 months | +26.2% (calculated) |
| Organic search impressions | 24.8K → 26.2K | Previous vs last 6 months | +5.6% (calculated) |
| Average search position | 26.7 → 21.7 | Previous vs last 6 months | 5.0 places higher |
| Impressions in Google AI features | 0 → 161 | Previous vs last 6 months | Beta data, impressions only |
Map Rank Cut By More Than Half
Averaged across the three keywords, the grid moved from 15.15 to 6.59, an improvement of 56%.
Top-Three Pins Doubled
The share of pins in the top three rose from 20% to 43%, and pins missing from the top 20 fell from 56% to 11%.
Profile Views Up A Third
The Business Profile collected 1,692 views between May and September, 32.8% more than the same five months a year earlier.
The company name, web address and brand-name searches are left out so this page stays anonymous. The reports show what changed over the period and do not isolate a single cause.
The Map, Scan By Scan
Every scan sends 64 virtual searchers across the service area, spaced 1.6 km apart inside a 4-mile radius. The number on a pin is the listing’s Google Maps position from that spot. Green pins are positions 1 to 3, and grey diamonds on the baseline maps mark spots where the listing was not yet in the top 20.
| Keyword | Baseline scan | Latest scan | Places gained | Pin mix, baseline to latest |
|---|---|---|---|---|
| home remodeling contractors near me | 18.45 | 8.16 | 10.30 | Top 3: none to 31%. Not in top 20: 67% to 16% |
| remodeler San Juan Capistrano | 8.55 | 2.78 | 5.77 | Top 3: 61% to 75%. Not in top 20: 33% to 0% |
| home remodeler near me | 18.45 | 8.83 | 9.63 | Top 3: none to 23%. Not in top 20: 69% to 16% |
Gain figures are those reported by Local Dominator. Pin shares are rounded in the source.
From Mostly Grey To Green And Amber
The broadest service search began with no pins in the top three and two-thirds of the grid not yet in the top 20. The latest scan shows 31% of pins in the top three, only 16% outside the top 20, and an average rank that improved by 10.30 places, the largest gain of the three.
The Home-City Search Fills With Green
This keyword started strongest and kept climbing. The average rank went from 8.55 to 2.78, top-three pins grew from 61% to 75%, and the 33% of pins that were once out of range disappeared. Every pin on the latest map sits in the top ten.
A Second “Near Me” Search Breaks Through
The singular phrasing followed the same path as the first. Top-three coverage opened up from none to 23%, mid-page pins grew from 11% to 45%, and the average rank improved by 9.63 places to 8.83.
More Eyes On The Listing, More Visits To The Site
From May to September 2026 the profile earned 1,692 views and 365 interactions, including 249 direction requests and 107 website clicks. Views, interactions and website clicks all finished ahead of the same months in 2025.
| Profile measure | May to Sep 2026 | Versus 2025 | What it counts |
|---|---|---|---|
| Profile views | 1,692 | +32.8% | 70% came through Google Search and 30% through Google Maps |
| Profile interactions | 365 | +2.2% | Calls, chat clicks, bookings, directions and website clicks |
| Website clicks | 107 | +8.1% | Visits sent from the profile to the website |
| Direction requests | 249 | Level with 2025 | People asking Google for a route to the business |
| Searches that surfaced the profile | 172 | +1.2% | Search terms listed by Google, shown blurred here |
Where The Views Came From
Profile views reached 1,692, up 32.8%. Google Search on desktop was the biggest source with 700 views (41%), followed by Google Search on mobile with 483 (29%), Google Maps on mobile with 272 (16%) and Google Maps on desktop with 237 (14%).
Search Leads The Way
Google Search delivered 1,183 of the 1,692 views (70%, calculated).
Maps Adds A Steady Second Stream
Google Maps contributed 509 views (30%, calculated), split between 272 on mobile and 237 on desktop.
Organic Clicks Up 26%, Rank Up 5 Places
Over the last six months the website earned 159 clicks and 26.2K impressions, compared with 126 clicks and 24.8K impressions in the six months before. Average position improved from 26.7 to 21.7 and click-through rate edged up from 0.5% to 0.6%.
| Window | Clicks | Impressions | Average position |
|---|---|---|---|
| Previous 6 months | 126 | 24.8K | 26.7 |
| Last 6 months | 159 | 26.2K | 21.7 |
Five Places Closer To The Top
Average position moved from 26.7 to 21.7, which is 5.0 places higher across every search the site appeared for.
Desktop Clicks Up 29%
Desktop clicks rose from 93 to 120 while desktop average position improved from 28.13 to 21.63, 6.5 places higher.
US Clicks Up 30%
Clicks from the United States grew from 90 to 117 and the average US position improved from 27.22 to 22.06.
Phones And Desktops Both Moved Up
Desktop searchers clicked 120 times, up from 93, and their click-through rate rose from 0.52% to 0.59%. Phone searchers clicked 36 times, up from 32, with click-through rate climbing from 0.47% to 0.67%.
Clicks by device
Non-Brand Searches Where The Site Now Ranks High
Brand-name searches are excluded. The Search Console export lists 190 non-brand search terms that averaged position 10 or better, and 111 of them averaged the top three. The terms below are the ones that gathered the most impressions.
| Search | Impressions | Average position |
|---|---|---|
| home remodeler near me | 537 | 1.00 |
| home remodeling near me | 245 | 1.46 |
| home additions | 68 | 1.03 |
| framing carpenters near me | 68 | 1.25 |
| remodeling services | 63 | 1.00 |
| remodeling contractor near me | 43 | 1.47 |
| kitchen renovation near me | 40 | 1.07 |
| remodeler | 32 | 1.00 |
| home remodeling | 32 | 4.75 |
| kitchen remodeling near me | 31 | 1.10 |
Rows are non-brand searches from the Search Console query export. Figures are copied from the export.
Page-One Breadth
190 non-brand search terms averaged position 10 or better, together worth 2,485 impressions.
“Near Me” Strength
71 “near me” searches averaged the top ten, led by “home remodeler near me” at an average position of 1.00.
Fresh Search Terms
629 non-brand terms showed up with impressions after having none in the earlier period, and 138 of them averaged the top ten.
Searches That Climbed The Furthest
Across the 300 non-brand terms measured in both periods, 164 improved their average position. These seven moved the most.
| Search | Average position before | Average position now | Change |
|---|---|---|---|
| home remodeling laguna woods | 73.56 | 23.56 | 50.0 places higher |
| remodeling services | 38.49 | 1.00 | 37.5 places higher |
| home remodeling | 29.00 | 4.75 | 24.2 places higher |
| kitchen remodeling near me | 22.60 | 1.10 | 21.5 places higher |
| bathroom remodeling near me | 19.00 | 3.79 | 15.2 places higher |
| home remodeling near me | 15.28 | 1.46 | 13.8 places higher |
| room addition contractor | 17.00 | 3.50 | 13.5 places higher |
Positions are averages from the Search Console query export, previous 6 months against last 6 months.
11x On The Top Search
“home remodeler near me” went from 48 impressions to 537 while holding an average position of 1.00.
Top Spot For Remodeling Services
“remodeling services” moved from an average position of 38.49 to 1.00.
Page-Two To Page-One
“home remodeling near me” went from 15.28 to 1.46, and “home remodeling” from 29.00 to 4.75.
Visibility In More Of South Orange County
Searches that name neighboring cities are producing more impressions than before. Each area below gained against the previous six months.
| Service area | Impressions now | Impressions before | Growth | Distinct searches |
|---|---|---|---|---|
| Lake Forest | 1,262 | 1 | From 1 | 51 |
| Laguna Beach | 1,135 | 474 | 2.4x | 52 |
| Laguna Woods | 552 | 50 | 11.0x | 14 |
| Dana Point | 501 | 340 | 1.5x | 42 |
| Rancho Santa Margarita | 70 | 22 | 3.2x | 18 |
| San Clemente | 52 | 3 | 17.3x | 12 |
Counts cover non-brand searches in the query export that name the area. Brand-name searches are excluded.
Lake Forest Switches On
Searches naming Lake Forest went from 1 impression to 1,262 across 51 different search terms.
Laguna Woods Up 11x
Impressions grew from 50 to 552, and “home remodeling laguna woods” improved from position 73.56 to 23.56.
Laguna Beach More Than Doubles
Impressions climbed from 474 to 1,135, about 2.4x.
Pages Pulling More Search Traffic
The profile’s website link led the way, and several city and cost pages that had no recorded impressions before now appear in search results.
| Page | Clicks | Clicks before | Impressions | Impressions before |
|---|---|---|---|---|
| Home page link used on the Business Profile | 102 | 50 | 6,143 | 1,553 |
| Contact page | 3 | 1 | 1,248 | 876 |
| Lake Forest remodeler page | 2 | 0 | 1,740 | 0 |
| Laguna Beach remodeler page | 0 | 0 | 1,350 | 257 |
| Laguna Woods remodeler page | 1 | 0 | 774 | 0 |
| Dana Point remodeler page | 1 | 1 | 691 | 335 |
| Room addition cost guide | 1 | 0 | 431 | 0 |
| Damage restoration cost guide | 1 | 0 | 349 | 0 |
Profile Link Doubles Its Clicks
The home page link tagged for the Business Profile earned 102 clicks, up from 50, and its average position improved from 8.02 to 5.83.
Nearly 4x The Impressions
That same link surfaced 6,143 times, compared with 1,553 in the earlier period.
New Pages Enter Search
The Lake Forest and Laguna Woods pages, plus two cost guides, had no recorded impressions before and now show 3,294 combined (calculated).
Showing Up In Google’s AI Features
The beta Generative AI features report in Search Console counts 161 impressions over the last six months, up from 0 in the six months before. These are impressions only and do not prove a citation, visit or call.
Building On The Momentum
The numbers suggest three places where the current gains can keep compounding.
1. Grow The Green Zone
Medium-ranked pins are now the largest group on two of the three grids. Turning positions 4 to 10 into top-three placements is the next lift for the map pack.
2. Expand City Coverage
Lake Forest searches already reach 1,262 impressions. The same city-page approach can reach other nearby communities.
3. Track Calls And Forms
Adding call and form tracking would link the 107 profile website clicks and 159 organic clicks to booked remodeling jobs.
Questions About The Numbers
What do the grey diamonds on the baseline maps mean?
Which searches were tracked on the map?
Why are brand-name searches left out of the search tables?
What counts as a Business Profile interaction?
Are all three reports measured over the same dates?
More proof
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