Managed local SEO refers to the process of optimizing a business’s online presence to improve its visibility and rankings in local search results. Local SEO focuses on targeting customers within a specific geographical area, such as a city or region, to attract local traffic and increase conversions.

Managed local SEO typically involves the following activities:

1. Keyword research: Identifying relevant keywords and phrases that potential customers are likely to use when searching for local businesses. This helps optimize website content, meta tags, and other elements for improved visibility.
2. On-page optimization: Optimizing various on-page elements, such as title tags, meta descriptions, headings, and content, to align with the targeted keywords and provide relevant information to search engines and users.
3. Google My Business (GMB) optimization: Creating and optimizing a GMB profile, which includes accurate business information such as name, address, phone number, website URL, and business hours. Managing and responding to customer reviews is also crucial for local SEO success.
4. Local directory listings: Ensuring consistent business information across various online directories, such as Yelp, Yellow Pages, Bing Places, and other relevant platforms. This helps search engines verify the credibility and accuracy of the business’s details.
5. Local citation building: Obtaining mentions and references to the business’s name, address, and phone number (NAP) on reputable local websites, blogs, and directories. This improves the business’s visibility and authority in local search results.
6. Online reviews and ratings management: Encouraging customers to leave reviews and ratings on platforms like Google, Yelp, and Facebook. Managing and responding to reviews, both positive and negative, can help build trust and credibility with potential customers.
7. Local link building: Building high-quality, relevant backlinks from local websites and blogs. This can be achieved through content marketing, guest blogging, partnerships, and other outreach efforts.
8. Social media optimization: Leveraging social media platforms to engage with the local community, share valuable content, promote events or offers, and foster relationships with potential customers.
9. Mobile optimization: Ensuring that the business’s website is optimized for mobile devices, as an increasing number of local searches are performed on smartphones and tablets.
10. Ongoing monitoring and reporting: Continuously monitoring local search rankings, website traffic, and other key performance indicators (KPIs) to assess the effectiveness of the local SEO strategy. Regular reporting helps identify areas for improvement and adjust the approach accordingly.

Managed local SEO can be outsourced to professional agencies or handled in-house by businesses with the necessary expertise and resources. The goal is to increase the visibility of a local business in search engine results, attract more local customers, and ultimately drive growth and revenue.